I mentioned in a previous post my desire to hire a coach for myself. I need some help establishing my brand, marketing myself, and using this as a method to reach my goal of getting 15 new clients this year.
I interviewed my first coach today and it was an interesting discussion. He definitely has the experience and skills that I am lacking in terms of marketing. He focuses on developing strengths and wears both the coach and consultant hat. We talked about several things and I was pleased that I am proceeding in the right direction for some things and others I am definitely deficient. Simply things like leveraging my linked in network and marketing myself as a leadership coach. We also talked about the need to establish a brand, refine my elevator pitch, and develop a marketing plan. This is definitely the right move for me and something that would greatly help me in taking the next step in maturing my business.
I also attended the PSCA chapter meeting today and really enjoyed meeting other coaches in the area. I left feeling renewed, much like I did while completing my CTI coursework. I have a new focus and will plan to attend these meetings each month. There was one other individual that does something similar to what I do and all the others had varying specialties. The guest speaker just so happened to be a marketing coach. What are the odds that I would find run across someone with the exact skills I was looking for. I am going to engage with her and see if it would be a good fit and how she can help me in developing my marketing efforts.
My goal is to make a decision by Friday on which coach I want to hire. This is exciting and scary at the same time. I am determined to reach my new client goal.
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