I have found that it is easy to focus on the tasks that are the least productive to building my practice. I am putting the cart before the horse in some respects and need to remain focused on obtaining paying clients. To that end I have signed up for a new coach referral service called Noomii. Potential clients post their coaching needs and then coaches bid to provide service. So far I have been the high bidder on two potential engagements but they have not converted into actual opportunities. In reading the FAQs for the site, on average coaches get 6 clients per year.
I also started up my LinkedIn Advertising in hopes of generating traffic to my website and obtaining some sales leads that I can convert into clients. In reviewing my blog post on commitment I can see that I am not walking the walk. I need to update my profile to reflect that I am a leadership coach. Otherwise everyone just sees me as a program manager.
I placed 5 calls to non-profit organizations yesterday to generate some leads for speaking or pro-bono work. My goal is to contribute back to the community and build brand awareness in the market. Today I plan to place an additional 5 calls to try and fill my lead pipeline.
I am becoming an active member in my local International Coach Federation Chapter to build a network and associate with other coaches. I know that it is a shear numbers game and I need to talk to as many people as possible to start making these connections.
In putting myself out there I just received my first payback. I had an individual sign up for a complimentary coaching session this Saturday. This is really exciting!!!
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