Day 53: Key Marketing Message

I have been diligent in focusing on this effort to make sure I am sending a consistent message to the market.  To help me achieve this my coach is walking me through a process where I define my target audience, what they need or are looking for, and unique capabilities that I bring to my practice.

Target Audience
Emerging leaders, in manager and director roles, earning 150K+ per year in medium to large companies with revenues greater than 1M USD.

What do they care about?

• Outside Perspective
• Professional Development
• Trusted Advisor
• Effectiveness (Do, Say, Decisions)
• Achieve significant results
• Establish credibility in a new role

Why do people come to me?

• Hold them accountable
• Gain goal clarity
• Enhanced Self-Awareness
• Professional Development (Conflict Mgmt, Productivity, Communication, Executive Presence)
• Achieve significant results

Who is my competition

• Coaches
• Consultants
• Trainers

How am I different from my competition?

• Customized Approach
• Systems-Based
• Focused in Scope
• Hybrid Coaching/Consulting Model

Marketing Message

Executive Coaching and leadership development firm focused on helping emerging leaders create impact within their organizations.  We create an environment, acting as a trusted advisor, that enables our clients to:

• Gain an outside perspective
• Clarify goals to drive significant results
• Augment professional development
• Increase effectiveness

We utilize a personalized, systems-based approach that considers the whole individual.  Our coaching experience layers a hybrid coaching/consulting model, 15 years of management consulting experience, and accountability to deliver measurable outcomes for the individual and organization.

I can't wait to see what my coach has to say!